Saturday, May 12, 2012

P.R. Concept 01



The second poster in the series must be a personal response on the quality of my selected type face. I've gone for the idea that "form follows function" as Neuzeit Grotesk was originally used for signage and traffic directional systems. The font is timeless and has no distinguishing features.

Exploring compositions and introducing elements of shapes and colour will come into effect here. Also, a grid system which links to the 1st poster must be developed.

This first concept is still quite formal - I have the opportunity to add more dynamics here which I will experiment with next.

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