A1 Poster Finals

All three final type posters using Neuzeit Grotesk. (Type Specimen, Personal Response, Personal Identity.)The aesthetic of all three posters is focused on simplicity and clean lines, following the form of the typeface Neuzeit Grotesk. The final poster design is a little more graphic as it helps to emphasise the specific theme of the poster. The connection in this series lies in the grid system - the relationship is indicated where the body text is positioned, and through the repeated diagonal composition. The similarity of muted and subtle colour choices also allows the viewer to notice a flow amongst the three posters.

P.R. Refinement 07

As with the type specimen - refining the grid layout to create a connection between all three posters.

T.S. and P.R. Refinement

 

Refinements for both posters, 1 and 2.The overall look is flat and simplified, emphasising the 'form follows function' philosophy. I will move onto the third and final poster now, and depending on how it turns out, the previous posters may be further developed.

P.R. Refinement 05

P.R. Refinement 04

P.R. Refinement 03

P.R. Concept 08

 

Jan Tschichold 

P.R. Refinement 02

P.R. Refinement 01

P.R. Concept 07

Oops, one too many colours used here.

P.R. Concept 06

P.R. Concept 05

 

Less is more.

P.R. Concept 04

Feedback: consider spacing in margins and kerning between letters, place text into columns for visual buzz.

P.R. Concept 03

P.R. Concept 02

 No. Get rid of pointless space filler.

P.R. Concept 01

The second poster in the series must be a personal response on the quality of my selected type face. I've gone for the idea that "form follows function" as Neuzeit Grotesk was originally used for signage and traffic directional systems. The font is timeless and has no distinguishing features.

Exploring compositions and introducing elements of shapes and colour will come into effect here. Also, a grid system which links to the 1st poster must be developed.

This first concept is still quite formal - I have the opportunity to add more dynamics here which I will experiment with next.