Typography | Off Book | PBS

Type has a personality.

The first step is choosing a typeface that I like. At the moment I prefer type that is sans serif because of its simplicity and modern appeal, compared to type with expendable embellishments on every letter... Helvetica has struck a new chord for me, I had no idea how much it has actually been used until watching the 'Helvetica' film. It is everywhere, and it truly is very beautiful.